Digital Advertising Growth The Daily Progress maintains a digital footprint with Google AdSense, Google Analytics and STN Video, enabling integrated display and video campaigns. There is an opportunity to sell cross channel digital ad packages across dailyprogress.com and BH Media network to local advertisers seeking measurable return on investment.

Local Partnerships Recent leadership hires and partnerships with local organizations suggest openness to sponsored content and community programs. Propose sponsored articles, event sponsorships, and co branded programs with nonprofits, historical societies and local institutions to reach residents and visitors.

Analytics Driven The tech stack includes Google Analytics and Crazy Egg, enabling performance measurement and conversion optimization. Offer data driven marketing services such as audience insights, site optimization, and quarterly performance reviews to advertisers to demonstrate results and justify investment.

Video and Reach STN Video support allows video placements and branded video series to complement text stories. Propose video sponsorships and on site video placements across dailyprogress.com to enhance engagement for local brands and events, extending reach beyond print.

Local Audience Access As Charlottesville's only daily newspaper with a long local footprint, The Daily Progress offers strong local reach for small businesses, events and commuter audiences. Target geotargeted campaigns to Charlottesville Albemarle and nearby communities, including sponsorships tied to local initiatives like the MicroCAT pilot and Albemarle history projects.