The Dana Agency Public Relations

Public Relations and Communications ServicesFlorida, United States11-50 Employees

Founded in 2005, The Dana Agency is a leading public relations agency specializing in branding strategy for a wide array of local, national and international brands spanning hospitality, food and beverage, entertainment, real estate, fashion, consumer products, health and wellness, beauty, arts and culture, nonprofits, and more.

With offices, teams and clients in Miami, Fort Lauderdale, New York, Chicago, Los Angeles, San Francisco, Washington, D.C., and throughout Texas, The Dana Agency is able to offer clients the reach of a larger, more expensive firm but with the media expertise, responsiveness and nimbleness of a specialized boutique agency.

Garnering credibility through visibility, we have secured highly coveted national, regional and trade media placements for our clients on a daily basis for the last 20 years. We have a proven track record of cutting through media clutter using a blend of public relations, special events, social media, influencer relations, the curation of brand partnerships and activations, and other buzz-building tactics.

The Dana Agency is routinely listed as a Top PR Agency by the South Florida Business Journal. We also placed #49 in the annual Gator100 Awards, which recognizes the fastest-growing companies led by University of Florida alumni. The agency is also listed as one of the top F&B PR firms in the U.S. by O’Dwyer’s. In 2024, The Dana Agency was listed as one of the Top Women-Owned Businesses in South Florida by the South Florida Business Journal. 
In addition, our founder, Dana Baran, was named one of “Eight of Miami’s Coolest Entrepreneurial Women” by the leading female lifestyle publication PureWow and one of the “Top PR Power Players in Miami” by Haute Living. She also serves as a board member of the Wynwood Business Improvement District (BID).

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