Insights

Integrated Creative Approach The deFIANT's hybrid model combining marketing, communications, creative direction, and multidisciplinary production offers a comprehensive service portfolio. This positions them as an ideal partner for brands seeking to craft immersive, innovative brand experiences that differentiate them in crowded markets.

Strong Leadership & Industry Expertise Led by Michelle Steinberg, a recognized marketing pioneer with over twenty-five years of experience across diverse sectors, the company has a proven track record of delivering high-impact media relations and influencer strategies. This credibility appeals to Fortune 500 companies and startups alike looking for experienced marketing partners.

Large Market Potential With an estimated revenue between $100M and $250M and an expansive network of technology-driven marketing activities, The deFIANT has the capacity to serve high-value clients. Their background in influencer marketing and media strategy positions them well to tap into fast-growing digital marketing and branding opportunities.

Technology-Driven Operations Utilizing platforms like Squarespace, Google Drive, and multimedia tools, The deFIANT demonstrates agility in digital content creation and collaboration. This technological adaptability may be leveraged to develop scalable solutions for clients seeking innovative, efficient marketing solutions.

Market Positioning & Competition Competing with notable companies in the crypto and blockchain space with similar revenue scales, The deFIANT can explore partnerships or expand services into emerging markets such as fintech and digital assets, where their expertise in influencer and media relations could meet growing client demands for brand visibility.

The deFIANT Tech Stack

The deFIANT uses 8 technology products and services including Squarespace, Dropbox, Google Drive, and more. Explore The deFIANT's tech stack below.

  • Squarespace
    Content Management System
  • Dropbox
    Digital Asset Management
  • Google Drive
    Document Management Systems
  • Cart Functionality
    E-commerce
  • Google Fonts API
    Font Scripts
  • Lightbox
    Javascript Libraries
  • Google
    Search Engines
  • YouTube
    Video Players

Media & News

The deFIANT's Email Address Formats

The deFIANT uses at least 1 format(s):
The deFIANT Email FormatsExamplePercentage
First@thedefiant.comJohn@thedefiant.com
46%
First.Last@thedefiant.comJohn.Doe@thedefiant.com
4%
First@thedefiant.comJohn@thedefiant.com
46%
First.Last@thedefiant.comJohn.Doe@thedefiant.com
4%

Frequently Asked Questions

What is The deFIANT's official website and social media links?

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The deFIANT's official website is thedefiant.com and has social profiles on LinkedIn.

What is The deFIANT's NAICS code?

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The deFIANT's NAICS code is 54182 - Public Relations Agencies.

How many employees does The deFIANT have currently?

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As of December 2025, The deFIANT has approximately 30 employees across 1 continents, including North America. Key team members include Account Coordinator - Influencer Marketing: A. E.. Explore The deFIANT's employee directory with LeadIQ.

What industry does The deFIANT belong to?

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The deFIANT operates in the Public Relations and Communications Services industry.

What technology does The deFIANT use?

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The deFIANT's tech stack includes SquarespaceDropboxGoogle DriveCart FunctionalityGoogle Fonts APILightboxGoogleYouTube.

What is The deFIANT's email format?

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The deFIANT's email format typically follows the pattern of First@thedefiant.com. Find more The deFIANT email formats with LeadIQ.

When was The deFIANT founded?

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The deFIANT was founded in 2019.

The deFIANT

Public Relations and Communications ServicesCalifornia, United States11-50 Employees

About The deFIANT

The deFIANT is a hybrid agency for the 21st century, unifying marketing and communications with innovative creative direction and multidisciplinary production. We are marketers and storytellers, influencers and innovators, designers and filmmakers, polymaths and futurists. Collectively, we are solutionists, drawing on wide-ranging and complementary capabilities to create unparalleled brand experiences. The deFIANT breaks down the patron-client binary by working together as collaborators to create distinctive branded experiences and deliver exceptional results. 

About the Founder

Michelle Steinberg, is a consummate and effective communicator, connector and true client advocate, forging and maintaining strong and trusting relationships. She is a collaborative team player who isn’t afraid to roll up her sleeves and get the work done.  She is authentic and approachable, and ranked in Advertising Age’s ‘Top Marketing 100’ as one of the industry’s top marketing executives. 

Steinberg is a marketing, PR and Social Media pioneer with an understanding of all industries, and consistently delivers results. For more than twenty-five years she has been shaping the way consumers think and feel about products and properties in the lifestyle, beauty, consumer, automotive, fashion, philanthropic, hospitality, and technology sectors. She is an effective media relations professional who consistently garners top-tier media coverage.  She is consistently and attentively developing and deepening her media and marketing relationships through strong and deliberate programming and experiential activations.

One of the first to introduce influencer marketing to a company, Steinberg successfully utilizes strategy, content creation and messaging, delivering top-quality concepts and programs with a proven track record of results to Fortune 500 companies, as well as start-up brands.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2019
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    The deFIANT's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    The deFIANT's revenue is estimated to be in the range of $100M$250M

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