Expanding Product Range The introduction of new products such as cherry and roast cinnamon glaze indicates ongoing product innovation, creating opportunities to upsell complementary seasonal or specialty meal options to existing clients.

Strategic Partnerships Partnerships with brands like Universal Favourite and Red Squirrel Wines suggest opportunities to co-develop branded meal kits or promotional collaborations that can enhance market reach and attract new customer segments.

Market Positioning With a revenue range between 1M and 10M and recent brand modernization efforts, there is potential to target mid-sized procurement channels, retail stores, or corporate catering services looking for wholesome, ready-to-heat meal solutions.

Technology Adoption The company's use of modern web technologies and secure infrastructure indicates readiness to implement advanced online ordering platforms or subscription services, facilitating scalable sales channels and increased customer engagement.

Industry Collaborations Active collaboration with local food and beverage events offers avenues to boost brand visibility, generate direct sales, and develop exclusive product lines tailored for specific market segments such as family or health-conscious consumers.