Strategic Partnerships The Enterprise Center at Salem State University recently partnered with The Latina Circle, Amplify Latinx, Hispanic Market Solutions, and more for a series on social media marketing. Leveraging these partnerships could lead to collaboration opportunities and potential sales leads within these networks.

Diverse Audience By hosting a Four-Part Webinar Series on Social Media Marketing in both English and Spanish, The Enterprise Center has showcased an understanding and reach in diverse markets. This diverse audience presents an opportunity for targeted marketing efforts and potential customer acquisition.

Technology Integration Utilizing a tech stack that includes LiteSpeed Cache, Yoast SEO, YouTube, and more reflects a tech-savvy approach. Leveraging these technologies can provide insights into digital trends, optimize marketing strategies, and attract businesses looking for innovative solutions.

Advocacy Leadership As the voice of the small business community through advocacy and action, The Enterprise Center has established authority in supporting business owners. Positioning products or services as solutions that align with their advocacy goals may resonate well with their audience and open up sales opportunities.

Network Expansion Exploring opportunities to engage with similar companies like 1871, Research Triangle Park, and TechTown Detroit can lead to market insights and potential collaboration. Leveraging these connections can help expand The Enterprise Center's reach and explore new sales channels.