Local Community Engagement Despite the shift away from traditional print, the company maintains a strong local presence through its online platforms, presenting opportunities for targeted digital advertising and sponsored content tailored to regional businesses and community events.

Digital Growth Potential With a focus on online local news and recent recognition through a sports achievement award, there is potential to expand digital marketing offerings, including video production, sponsored articles, and social media campaigns to capitalize on community interest and increase revenue streams.

Audience Expansion The company's small team and recent online transition suggest room for growth in audience size, providing opportunities to develop new digital advertising packages, subscription models, or partnerships with local organizations seeking targeted outreach.

Technological Enhancement Utilizing a modern tech stack like WordPress and analytics tools, the company can be approached with solutions for platform optimization, advanced analytics, and monetization tools to enhance web engagement and advertising effectiveness.

Local Sports and Events The recent success of the Hornell Sun’s sports team indicates strong community engagement around local sports, presenting opportunities to develop multimedia content, event sponsorships, and targeted promotions for local businesses aligned with sports and cultural activities.