The Exchange Lab Email Format
Advertising ServicesEngland, United Kingdom2-10 Employees
The Exchange Lab is a programmatic advertising services specialist that provides fully managed support for programmatic campaigns to clients and agencies. It is based in London, England, operating with a small team within the advertising services landscape. In 2015, the company was acquired by WPP’s GroupM, and its proprietary technology was integrated into GroupM’s technology stack, with The Exchange Lab no longer operating independently. Within the industry, it functions as part of a larger network offering, reflecting a shift toward consolidated programmatic management capabilities. The arrangement places its former activities under GroupM, while maintaining the core focus on managed programmatic services for its clients and agencies.