Event Destination Leverage The Farm Brewery at Broad Run as a premier event and corporate retreat venue with spaces for 2000+ guests, VIP experiences, and team-building activities like axe throwing, offering cross-sell opportunities to meeting planners and HR teams.

Diverse Beverage Program Promote cross-promotions around a broad beverage program including craft beer, wine, cocktails, mocktails, and non-alcoholic options to cater to mixed-guest events and family-friendly gatherings, expanding upsell opportunities for consumables.

On-site Food & Space Highlight two in-house kitchens and abundant outdoor venues to position as a one-stop hospitality solution for events, reducing client friction and increasing per-guest spend through catering add-ons and experiential packages.

Growth Readiness Capitalize on revenue scale and mid-market positioning by targeting regional businesses and associations with recurring event cadence, while aligning with their sponsorship and annual meeting needs to drive repeat bookings.

Local Brand Momentum Tap into local media and chamber activity evidenced by recent coverage and community events to amplify outreach, build credibility with planners, and secure referrals for corporate and social gatherings.