The Farnsworth Group
Market ResearchIndiana, United States11-50 Employees
The Farnsworth Group is a mid-sized market research firm based in Indianapolis, Indiana. It conducts tailored market studies and provides sector-specific perspectives for the building materials, home improvement, hardware, lawn and garden, and building-supply markets. The work covers analyzing end-user behavior, monitoring shifts in demand, identifying new opportunities, and offering strategic guidance to bolster client performance. Its client base includes national and international manufacturers in these product areas, as well as retailers, distributors, and dealers serving both DIY customers and professional buyers. In its market niche, the firm concentrates on delivering applied, client-driven insights for these sectors. In October 2025, The Farnsworth Group named Eric Voyer Director and Senior Consultant.