Strategic partnership The Fence Store has recent high-profile project involvement through Peerless Fence Co. acting as a subcontractor for BrightView Landscaping on the Obama Presidential Center project, indicating readiness for larger commercial and institutional engagements and potential referrals for related property developments.

Executive leadership A new president, Roger Greenhagel, appointed in February 2024, suggests a potential shift in sales strategy and expanded enterprise outreach. This presents an opening to engage at the C-suite level with value propositions tailored to growth and large-scale projects.

Midwest footprint With a long-standing presence in the Chicago metro area and a showroom in Melrose Park, there is an opportunity to target adjacent markets and developers expanding residential, multi-family, or commercial sites seeking turnkey fencing solutions and local permitting support.

Full-service value Offerings include design consultation, permits assistance, safety and compliance coordination, and installation, plus project management across homeowners to general contractors, which lends itself to packaged B2B2C and B2B sales motions for demand generation and higher average deal sizes.

Digital readiness Adoption of multiple tech tools (Salesforce, data analytics via Hotjar, S3 hosting, and marketing integrations) indicates a data-informed sales approach; leverage this to target commercial prospects, improve lead scoring, and accelerate conversion from inquiries to signed contracts.