Creative cross media The Fenway Group is a Boston-based marketing services agency offering integrated creative services across graphic design, digital and offset printing, large-format color printing, and marketing promotions. This positions them to cross-sell bundled print and digital marketing solutions to clients seeking end-to-end campaigns.

Healthcare and education focus Current client mix includes healthcare and higher-education sectors, along with non-profits and private companies. There is growth potential by expanding services tailored to regulated industries needing compliant marketing materials and multi-channel campaigns.

Tech stack leverage Utilizes a modern tech stack including Cloudflare, Shopify, Google Search Console, and web development tools. This enables enhanced website performance, e-commerce capabilities, and data-driven marketing, offering cross-sell opportunities for website design, digital printing, and performance marketing services.

SMB to mid-market tilt With 11-50 employees and annual revenue in the mid-range, there is opportunity to upsell scalable marketing and printing solutions to small and mid-sized organizations that require consistent branding, streamlined procurement, and multi-channel campaigns as they grow.

Expanded promotions Capabilities in tradeshow graphics, marketing promotions, and email programs indicate potential to offer end-to-end event branding packages, print-on-demand collateral, and post-event nurture programs to existing clients and new prospects in connected industries.