Long-standing Expertise With over 30 years of specializing in US online and in-person qualitative research, The Focus Room demonstrates deep market knowledge and established client trust, positioning it as a reliable partner for organizations seeking experienced research providers.

Tech-Savvy Approach The company's incorporation of state-of-the-art technology and digital tools such as Google Tag Manager and jQuery indicates a focus on innovative, efficient research methodologies, appealing to clients prioritizing tech-enabled data collection.

Flexible Research Facilities Their modern, flexible research studio in Orange County featuring social distancing accommodations caters to in-person qualitative projects, offering a compelling solution for clients needing high-quality in-person insights with a focus on participant safety.

Market Expansion Potential Serving a broad US demographic with bilingual recruitment capabilities and a large nationwide respondent pool creates opportunities to attract clients requiring diverse and widespread market research coverage.

Competitive Revenue Range With estimated revenues between $10 million and $25 million and a moderate-sized team, The Focus Room is positioned as a mid-tier player, offering personalized services that can be scaled or customized to meet varying client demands in the competitive research space.