Local heritage Family-owned, award-winning framing shop operating in Berkeley since 1977 with deep Bay Area presence, presenting a trusted relationship for designers, corporate accounts, and long-term project opportunities.

Diverse service mix Offers preservation framing, ready-made and custom framing, DIY framing, large format printing, rush framing, and commercial framing with onsite design, delivery, and installation — enabling cross-sell across multiple client needs.

Affordability focus Positioned as affordable and non-threatening alternative to high-end framing, appealing to budget-conscious retail, design, and corporate clients, creating opportunities to upsell premium finishes and preservation options.

Operational scale Small to mid-size team (2-10 employees) with a revenue range of 1M–10M, suggesting agility and potential for personalized outreach, while indicating capacity constraints that can be addressed with partner services or bundled offerings.

Tech-enabled outreach Active use of eCommerce, Google Workspace, cloud tools, and marketing platforms (Constant Contact) indicates readiness for targeted digital campaigns, partnerships, and scalable customer acquisition strategies focused on designers and corporate accounts.