Local reach advantage The Franklin Shopper has a strong local footprint across Franklin County PA, Adams County PA, and Washington County MD with weekly print distribution of 38,000 papers, presenting a solid base for geo-targeted advertising campaigns and local business promotions.

Multi‑channel growth Combining print, a digital edition, and email marketing, plus online classifieds, events, and blogs, creates multiple touchpoints for advertisers to diversify campaigns and measure cross-channel impact.

SMB revenue potential With revenue in the mid six-figure to high six-figure range and a lean workforce, the business model is scalable for advertising packages targeted at small to mid-sized local businesses seeking cost-effective, high-visibility marketing.

Tech-enabled leverage Utilizing WordPress, WP Engine, Gravity Forms, and digital tools like Google Maps and Cloudflare enables streamlined campaign creation, analytics, and lead capture for advertisers, offering opportunities to upsell advanced digital solutions.

Cross-sell opportunities Existing services include print, digital editions, e-mail marketing, and online contest integrations—prime opportunities to upsell enhanced digital marketing, targeted sponsorships, and performance-based advertising packages for sustained advertiser growth.