The Fresh Connection Email Format

Wholesale Import and ExportCalifornia, United States11-50 Employees

The Fresh Connection operates as a wholesale import and export business specializing in farm-fresh fruits and vegetables. Based in Lafayette, California, it ranks among the larger export trading companies in the United States, sourcing more than 50 types of produce from over 300 growers and exporting to 35 markets worldwide. The company maintains offices in the United States, South Africa, Australia, Chile, and Mexico to support a year-round supply and serves wholesale distributors, retail, and food service channels. Its field staff inspect and hand select commodities, leveraging extensive product knowledge to align growers, customers, markets, and channels.

The Fresh Connection has operated since 1994 and emphasizes strong relationships with customers, growers, and logistics providers to ensure reliable delivery. In 2022, leadership appointments were made to strengthen regional and international sales and procurement, including roles focused on Europe, the Middle East, and North Africa.

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