The General Store

Advertising ServicesNew South Wales, Australia201-500 Employees

The General Store is an Australian advertising services firm focused on retail strategy and innovation. It helps clients with brand strategy and retail marketing mix planning across product, pricing, distribution, presentation, promotion, and the people-and-process aspects of implementation. The company also delivers consumer insights, workshop facilitation, and creative work in areas such as store design, advertising, digital, ecommerce, and loyalty programs.

Based in Surry Hills, New South Wales, it counts a diverse set of clients including Baby Bunting, Coles, Chupa Chups, Telstra, Dusk, Hamilton Island, and others. The firm operates as a mid-sized organization with a substantial team. In April 2025, Aquila Pty partnered with The General Store to create a new brand platform.

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