Local Community Focus The Grafton News serves a small, tight-knit community with a longstanding presence since 1958, providing opportunities for hyper-local advertising and sponsorships tailored to local businesses and civic organizations.

Digital Expansion Potential Having launched its website in 2009, The Grafton News offers digital advertising options through platforms like Google AdSense and Primis, presenting avenues for targeted online campaigns to reach engaged local readers.

Small-scale Revenue Growth With a revenue range of up to 1 million dollars and a small team, there is potential for growth by expanding advertising packages, increasing digital subscription offerings, and leveraging innovative content services.

Technology Stack Leverage The use of modern tools such as Parse.ly for analytics and jsDelivr for content delivery indicates openness to adopting advanced digital solutions that could be enhanced to boost advertising effectiveness and audience engagement.

Market Opportunity Compared to larger regional outlets, small local papers like The Grafton News can attract localized advertising clients who want to target Grafton residents, providing a niche channel for brand awareness and community engagement.