Sustainability Growth The Green Team of Wisconsin focuses on sustainable landscape solutions and reducing chemical, energy, and water footprints, presenting opportunities to upsell green lawn care programs, rain barrel installation, composting, and native gardens to both existing clients and adjacent facilities.

Recent Acquisition Merged with Greenwise Organic Lawn Care in Jan 2024, expanding service footprint and client base in the Chicago metro area and Wisconsin, creating cross-sell potential for organic lawn care services and scale in municipal, educational, and commercial properties.

Target Market Fit Clients span residential, commercial, municipal, and educational sectors in Southeastern Wisconsin, offering a multi-segment sales approach with opportunities to bundle design, installation, and maintenance services for larger campuses and property portfolios.

Revenue Potential Current revenue range indicates mid-market potential with room to grow through multi-property contracts, service expansions, and recurring maintenance programs, aligning with competitive mid-tier landscape providers.

Tech & Tracking Tech stack includes Squarespace, Google Analytics, and modern web tooling, suggesting opportunities to leverage digital marketing, SEO for sustainability programs, and online scheduling or lead capture to accelerate inbound inquiries from target sectors.