Insights

Strategic partnership Leverage The Grommet's acquisition by Ace Hardware to position co-branded or exclusive products in Ace Hardware stores and online channels, expanding reach to 10,000+ retail locations and leveraging Ace's customer base.

Discovery platform Capitalize on Grommet's ongoing platform iterations (Grommet and Discovery Platform) to pilot new-to-market products with a built-in discovery experience, offering rapid-in-listings partnerships and data-driven launches.

Vendor ecosystem Target small- and micro-business brands already vetted by Grommet’s curation process for exclusive placements, bundles, or limited-edition drops that align with consumer trends and the platform’s 4+ million loyal customers.

Sustainability & gifting Position eco-friendly and innovative consumer goods as premium gift-ready options on the Grommet network, tapping into growth in sustainable products and the platform’s history of successful household-name launches.

Data-driven outreach Utilize Grommet’s analytics capabilities (e.g., insights from their tech stack and customer community) to tailor sales pitches, identify trending categories, and accelerate time-to-market for new product introductions.

The Grommet Tech Stack

The Grommet uses 8 technology products and services including Atlassian, Domo, Figma, and more. Explore The Grommet's tech stack below.

  • Atlassian
    Application Development & Management
  • Domo
    Business Intelligence
  • Figma
    Design
  • Webpack
    Development
  • Element UI
    Javascript Frameworks
  • PayPal
    Payment Processing
  • Stripe
    Payment Processing
  • reCAPTCHA
    Security

Media & News

The Grommet's Email Address Formats

The Grommet uses at least 1 format(s):
The Grommet Email FormatsExamplePercentage
First.Last@thegrommet.comJohn.Doe@thegrommet.com
70%
First@thegrommet.comJohn@thegrommet.com
24%
Last@thegrommet.comDoe@thegrommet.com
4%
FirstL@thegrommet.comJohnD@thegrommet.com
2%

Frequently Asked Questions

What is The Grommet's phone number?

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You can contact The Grommet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Grommet's official website and social media links?

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The Grommet's official website is thegrommet.com and has social profiles on LinkedInCrunchbase.

What is The Grommet's NAICS code?

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The Grommet's NAICS code is 44-45 - Retail Trade.

How many employees does The Grommet have currently?

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As of July 2026, The Grommet has approximately 44 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Of Brand Discovery: R. R. B.Director, Digital Marketing: A. M.Community Manager: C. T.. Explore The Grommet's employee directory with LeadIQ.

What industry does The Grommet belong to?

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The Grommet operates in the Retail industry.

What technology does The Grommet use?

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The Grommet's tech stack includes AtlassianDomoFigmaWebpackElement UIPayPalStripereCAPTCHA.

What is The Grommet's email format?

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The Grommet's email format typically follows the pattern of First.Last@thegrommet.com. Find more The Grommet email formats with LeadIQ.

How much funding has The Grommet raised to date?

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As of July 2026, The Grommet has raised $5.7M in funding. The last funding round occurred on Sep 17, 2012.

When was The Grommet founded?

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The Grommet was founded in 2008.
The Grommet logo

The Grommet

RetailMassachusetts, United States11-50 Employees

The Grommet is a US-owned online retail company based in Somerville, Massachusetts. It operates an online platform that curates new-to-market consumer products from small businesses and emerging entrepreneurs, enabling product discovery and purchase. Since its founding in 2008, The Grommet has launched over 3,000 products and built a community of more than 4 million loyal customers. The company was acquired by Ace Hardware in 2017 and continues to maintain its startup culture, supporting the delivery of qualified products to Ace Hardware’s approximately 10,000 stores. In 2023, The Grommet launched a new platform and the Grommet Discovery Platform to deepen connections between shoppers and makers. The organization employs 11-50 people and is located at 87 Elmwood Street, Somerville, MA 02144, United States.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $5.7M

    The Grommet has raised a total of $5.7M of funding over 5 rounds. Their latest funding round was raised on Sep 17, 2012as a series_b.

  • $10M$25M

    The Grommet's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $5.7M

    The Grommet has raised a total of $5.7M of funding over 5 rounds. Their latest funding round was raised on Sep 17, 2012as a series_b.

  • $10M$25M

    The Grommet's revenue is estimated to be in the range of $10M$25M

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