The Guided Buyer

Advertising ServicesNorth Carolina, United States2-10 Employees

For the past 10 years, we have connected consumers to the best CPG brands and products using our consumer driven awards approach and publications.  We started in 2010 with The Gluten Free Awards and subsequent Gluten Free Buyers Guide. The process and publication was a huge success for the celiac disease and gluten intolerant community.  Our gluten free books are often best sellers on Amazon.  Since then, we have expanded into the dairy free, low-carb and plant based markets; however, our goal remains the same, connect people to great CPG brands and products using consumer driven feedback.  We know our approach and publications help consumers establish and maintain a happy and healthy lifestyle;  it's our purpose!

Our Process

Each year brands list their products in the appropriate buyers guide and associated categories using our registration form.  Each Summer, the products are then placed on a ballot for consumers to view and vote.  In the Fall, we publish the buyers guides showcasing all the products  listed while crowning the top three in each category with an award.

Publishing Timelines

Happening Now:  Product listing
July 31:  Last day to list products
August 31:  Voting opens to public
September 30:  Public voting ends
November 15:  Buyers Guides are published

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