Niche Market Focus The Helm specializes in early-stage venture investments in companies founded by women, representing a focused target audience that values gender diversity and supporting female entrepreneurs. This opens opportunities to provide tailored financial services, industry-specific tools, and community-building solutions that resonate with this demographic.

Growing Investment Portfolio Recent investments like the $3 million funding into Chiyo Inc demonstrate active capital deployment into innovative female-led startups, indicating ongoing investment needs in areas such as capital sourcing, financial management software, and investor relations tools for venture firms and their portfolio companies.

Community Engagement Model The Helm’s membership program allows investors to participate in funding early-stage female-founded companies, creating a potential avenue for sales of membership management platforms, CRM solutions, and event engagement tools that enhance investor participation and community growth.

Digital Presence & Marketing With a diverse tech stack and recent website retooling, The Helm emphasizes digital outreach and online shopping for female-led brands. Companies offering digital marketing, e-commerce integration, and web development services can leverage this to engage with The Helm’s networks and their portfolio brands.

Collaborative Partner Network The Helm's partnerships with brands like Coco and Breezy and organizations such as Howco and Grosse Pointe Memorial Church show an active engagement with consumer brands and community initiatives, suggesting opportunities in partnership management, sponsored content, and community-based marketing opportunities to expand its ecosystem.