Community Engagement The Herald-Sun actively participates in community events and partnerships, such as collaborating with the Victorian Chamber of Commerce and Industry, providing opportunities to offer targeted advertising solutions and sponsorship packages that enhance local brand visibility.

Digital Innovation With a tech stack that includes advanced tools like The Trade Desk, Auth0, and Amazon ALB, the company demonstrates a focus on digital advertising and cybersecurity, indicating potential for partnerships in programmatic advertising, data security, and digital transformation solutions.

Content Expansion Recent initiatives like launching The Durham Report and winning awards for journalism highlight the company’s commitment to quality content, creating opportunities to sell content management, subscription services, and personalized content marketing solutions.

Market Presence The company's various awards and event participations showcase its strong market presence and reputable brand, making it a compelling prospect for premium advertising packages, strategic sponsorships, and bespoke media campaigns targeted at local and regional audiences.

Operational Optimization The closure of physical offices indicates a shift towards digital and remote operations, which could open up opportunities for cloud, collaboration, and remote work solutions, as well as consulting on operational efficiency in a digitally transformed media environment.