Premium Market Position Higgins Premium Pet Foods specializes in natural, high-quality companion bird and small animal foods, appealing to health-conscious pet owners seeking natural nutrition options, creating opportunities to target upscale retail and specialty pet stores.

Expanding Distribution Channels With its products sold through pet distribution channels and a focus on private label exports, there is potential to expand partnerships with retail chains and enhance product availability in new markets domestically and internationally.

Acquisition Advantage Being part of Versele-Laga allows Higgins to leverage a broader global network, providing avenues for cross-promotional campaigns and new market penetration, especially within Europe and other regions where Versele-Laga is established.

Targeted Customer Segments Prospective sales efforts can focus on brands or retailers that prioritize natural, premium pet foods, as well as eco-conscious consumers who prefer products made with human-edible ingredients and no artificial additives.

Growth Potential With revenues in the $10M to $50M range and recent industry consolidation, there are opportunities to position Higgins for further growth through product innovation, increased marketing, and expanded private label partnerships.