Luxury partnerships The Hurlingham Club engages in exclusive partnerships with luxury brands and event sponsors (e.g., Rockwell Properties, The Hurlingham Club partnership with Hurlingham Waterfront). This indicates a receptive audience for premium sponsorships, experiential events, and co-branded hospitality offerings.

Private member focus As a private member club with a long heritage and high-profile amenities, there is potential to offer corporate memberships, executive retreats, and private event packages targeted at VIP clients, board retreats, and high-net-worth networks.

Sports and events expansion Active plans to build a new cricket pavilion and ongoing summer event sponsorships suggest opportunities to sell year-round sports experiences, venue shell access, and partnerships for seasonal tournaments, clinics, and family-focused programming.

Tech enablement Current tech stack includes AWS, Microsoft 365, CRM and marketing tools (Microsoft Dynamics, HubSpot). There is scope to offer integrated digital experiences, CRM-driven membership renewals, event ticketing, and data-driven marketing services to optimize engagement.

Financial footprint With revenue in the mid-range of private clubs, there is room for scalable service packages (sponsorships, tiered memberships, venue licensing, and asset commercialization) aligned to the club’s growth initiatives and asset investments.