Strong Industry Position With a nearly three-decade history in IT services and digital transformation, The Idea People™ demonstrates stability and expertise, making it a reliable partner for organizations seeking long-term digital solutions.

Mid-Size Market Focus Serving businesses with 11 to 50 employees and generating revenues between 1 million to 10 million dollars, the company appeals to small and medium enterprises looking for scalable digital transformation services.

Expanding Digital Capabilities Their focus on automating workflows and enhancing online customer experiences presents opportunities to address clients seeking to improve operational efficiency and customer engagement through tailored digital solutions.

Technology Stack Adoption Utilizing a range of popular tools such as WordPress, PHP, and analytics platforms, The Idea People™ can target businesses that rely on similar technologies and are looking for advanced digital marketing and web development partners.

Potential Cross-Selling Given the company's focus on software development, web design, and digital marketing, there is a strong opportunity to cross-sell integrated solutions to clients who require comprehensive digital transformation services across multiple touchpoints.