Digital Transformation Solutions The Idea People specializes in providing digital transformation solutions, including software development, web design, and B2B digital marketing. This expertise presents a sales opportunity for businesses looking to automate processes and enhance their online presence.

Client Impact-driven Services The company prides itself on making a real impact on its clients' businesses through its services. This client-centric approach can be leveraged as a unique selling point to attract organizations seeking meaningful and result-oriented IT solutions.

Tech Stack Expertise With a tech stack that includes tools like Hotjar, WordPress, and Yoast SEO, The Idea People demonstrate a strong technical proficiency that can be highlighted to appeal to tech-savvy clients looking for advanced IT services and consultancy.

Growing Market Presence Despite its current revenue range being at $0 - 10M, the company's 26-year history and focus on impactful solutions position it well for growth. This presents a sales opportunity to collaborate with a company on an upward trajectory in the IT services sector.

Competitive Analysis and Positioning By analyzing and comparing similar companies in the industry based on employee size and revenue, The Idea People can strategically position itself to differentiate and showcase its advantages, attracting companies seeking tailored and personalized IT consulting services.