The Illusion Factory
Entertainment ProvidersCalifornia, United States11-50 Employees
The Illusion Factory is an entertainment provider based in Calabasas, California, offering end-to-end media production across virtual reality, augmented reality, interactive advertising, apps, games, and websites. The company operates with in-house capabilities to create immersive experiences and integrated marketing content for brands and studios. With more than a decade of VR experience and several years in AR, it has delivered projects ranging from virtual casino experiences with live dealers to theme parks for major studios. It serves large brands and broadcasters, delivering marketing materials and transmedia content designed to maintain brand continuity across promos, websites, games, and interactive media. Notable clients include Warner Bros., NBC Universal, Disney, Paramount, Fox, and Creative Artists Agency, and in 2021 it announced a partnership with Two Two Ltd. to broaden its art-industry affiliations.