Community Engagement The Indianapolis Star has a strong focus on community connection, serving central Indiana with localized news, community initiatives like warming centers, and holiday lighting contests, offering opportunities for brands targeting local audiences to collaborate on community-focused campaigns.

Digital Transformation With a digital-first approach and a diverse tech stack supporting online platforms, the company is well-positioned for digital advertising solutions and content sponsorships that leverage their web and online audio-visual presence.

Recognition & Credibility Being a finalist for the Pulitzer Prize in local reporting highlights the company's journalistic credibility, making it an attractive partner for brands seeking trusted media outlets for impactful storytelling and brand positioning.

Recent Leadership Moves Recent hires such as Belinda Tate and Shane Steichen demonstrate strategic growth and community involvement, presenting opportunities for sponsorships or partnerships aligned with cultural, arts, and sports initiatives.

Growth & Opportunities Operating within the sizable media industry with revenue estimates between $100 million and one billion, the company is expanding its portfolio, including launching NIL endeavors, which opens avenues for brands interested in engaging with college sports marketing and athlete sponsorships.