Insights

Acquisition Momentum The Inertia was acquired by AllGear Digital LLC in January 2023, indicating potential alignment with cross-channel media opportunities, integrated sales pitches around digital storytelling, and opportunities to align with a broader publisher network.

Outdoors Audience As a leading voice in surf and outdoor content with a devoted audience, there are strong upsell possibilities for sponsorships, branded content, and partnerships with eco-conscious brands seeking authentic, nature-focused storytelling.

Revenue Health Reported annual revenue in the mid six figures to lower seven figures range suggests a buyer with budget for media services, sponsorships, and content production, suitable for targeted advertising packages and long-term collaboration deals.

Strategic Partnerships Past collaborations with nonprofits and brands (e.g., Waiakea Water) demonstrate openness to cause-driven campaigns and experiential activations, offering opportunities for CSR-aligned programs and event partnerships.

Tech & Distribution Digital-first media stack with platforms like YouTube and programmatic advertising partners indicates potential for performance-focused campaigns, video production services, and analytics-driven media buys.

The Inertia Tech Stack

The Inertia uses 8 technology products and services including DoubleClick for Publishers (DFP), jsDelivr, Mailchimp, and more. Explore The Inertia's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • jsDelivr
    Content Delivery Network
  • Mailchimp
    Email
  • jQuery
    Javascript Libraries
  • All in One SEO
    Search Engines
  • YouTube
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

The Inertia's Email Address Formats

The Inertia uses at least 1 format(s):
The Inertia Email FormatsExamplePercentage
First@theinertia.comJohn@theinertia.com
97%
FLast@theinertia.comJDoe@theinertia.com
3%

Frequently Asked Questions

What is The Inertia's official website and social media links?

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The Inertia's official website is theinertia.com and has social profiles on LinkedIn.

What is The Inertia's NAICS code?

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The Inertia's NAICS code is 51211 - Motion Picture and Video Production.

How many employees does The Inertia have currently?

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As of July 2026, The Inertia has approximately 37 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Co-Founder: E. B.Director Of Sales & Marketing: M. L.Executive Director: M. T.. Explore The Inertia's employee directory with LeadIQ.

What industry does The Inertia belong to?

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The Inertia operates in the Media Production industry.

What technology does The Inertia use?

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The Inertia's tech stack includes DoubleClick for Publishers (DFP)jsDelivrMailchimpjQueryAll in One SEOYouTubeX-Content-Type-OptionsGoogle Analytics.

What is The Inertia's email format?

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The Inertia's email format typically follows the pattern of First@theinertia.com. Find more The Inertia email formats with LeadIQ.

When was The Inertia founded?

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The Inertia was founded in 2010.
The Inertia logo

The Inertia

Media ProductionCalifornia, United States11-50 Employees

The Inertia is a media production company focused on surf and outdoor culture, producing original films, reporting, and organizing large gatherings. It aims to bring attention to oceans and mountains with curiosity and respect, translating passion into media that highlights natural environments and their communities. Based in Playa Del Rey, California, the company was founded in 2010 and serves surfers and outdoor enthusiasts while partnering with nonprofits to preserve sacred places.

In the broader media landscape, The Inertia positions itself as a voice for surf and outdoor culture through storytelling and community events. In 2023, AllGear Digital LLC acquired The Inertia, reflecting a change in ownership of the publication's media assets.

Section iconCompany Overview

NAICS Code
51211 - Motion Picture and Video Production
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    The Inertia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The Inertia's revenue is estimated to be in the range of $10M$25M

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