Global Industry Reach The company's extensive international network, publishing in 30 countries and distributing to nearly 70, this broad geographic presence offers opportunities for targeted advertising and sponsorship collaborations across diverse markets globally.

Industry Authority As a well-established trade publication with a 62-year history and a focus on skincare, spa, and wellness, the company can serve as a valuable partner for brands seeking to build credibility and reach industry professionals through content marketing and event sponsorships.

Digital Engagement With a modern tech stack that includes platforms like Shopify and Mailchimp, there are opportunities to offer digital advertising solutions, subscription models, and targeted email campaigns to reach a dedicated professional audience actively engaged online.

Recognition and Credibility Recent recognition at the South African Spa Awards demonstrates credibility in the spa industry, providing opportunities for partnerships with award-winning spas, exclusive content sponsorships, or joint promotional campaigns aimed at high-end industry clients.

Market Positioning Operating within the niche of esthetics and spa publications with moderate revenue levels positions the company as an ideal partner for mid-sized wellness and beauty brands seeking niche marketing opportunities and industry-specific exposure.