Digital Transformation The Irish News is actively investing in digital growth, partnering with recruitment firms to hire digital sales managers and journalists, indicating a strong focus on expanding its online offerings and revenue streams.

Innovative Technologies Utilizing a modern tech stack including PWA, Shopify, and analytics tools like Piwik PRO, the company demonstrates a commitment to modernizing its digital platform, providing opportunities for advanced digital advertising and data-driven marketing solutions.

Community & Business Engagement Recent collaborations with the IoD women's leadership conference and Ulster GAA campaigns reveal an emphasis on community involvement and business partnerships, offering targeted sponsorship and content marketing opportunities.

Cybersecurity Offerings The launch of free cybersecurity tools for small businesses suggests potential for providing security-focused advertising, content, or SaaS solutions tailored to small enterprise needs.

Recognition & Credibility Awarded Regional Newspaper of the Year, The Irish News has proven brand credibility that can be leveraged to attract premium advertising clients looking for a reputable platform with loyal readership.