Global Export Potential With over 97% of production exported to more than 50 countries, there is significant opportunity to expand sales in emerging markets and strengthen existing international distributor relationships.

Premium Brand Positioning As Europe's leading producer of gourmet jelly beans, the company has a strong branding advantage that can be leveraged to target premium retail chains, specialty stores, and gift shops seeking high-quality confectionery products.

Innovative Flavour Range Offering 36 different flavours, including innovative options like Passion Fruit and Pina Colada, presents an opportunity to develop themed marketing campaigns, seasonal wrappers, or limited editions to attract novelty-seeking consumers.

Technology Engagement The company's digital presence utilizing tools like Google Analytics and social platforms suggests potential for leveraging online marketing, e-commerce, and data-driven customer insights to increase retail and B2B sales.

Expansion Opportunities Considering their rapid growth in confectionery markets like the UK and their affiliation with Cloetta, there are opportunities to explore new geographic markets and product innovations to sustain market share and attract new distribution channels.