Strategic Partnerships Cooper Institute recently expanded collaboration with Texas Tech University System and has a history of partnerships with major organizations (NFL Foundation, universities). Potential sales: explore cross-institution wellness programs, data-driven health initiatives, and enterprise subscriptions for research platforms or employee wellness programs.

Grants and Funding Significant recent grant activity including a $15M grant from the Arthur M. Blank Family Foundation signals strong financial backing for health and aging initiatives. Potential sales: offer scalable analytics, research informatics, and grant-managed program delivery tools to sustain funded projects.

Data and Tech Active use of analytics and cloud platforms (Stata SAS AWS Google Analytics Webflow) and emerging credentials tech (blockchain partnerships). Potential sales: provide data warehousing, secure record sharing, and analytics pipelines or credentialing solutions for research, education, and school programs.

Wellness Programs Longstanding focus on youth wellness and preventive care with programs like FitnessGram Playground. Potential sales: partner on digital health education platforms, scalable fitness assessment tools, and educator resources to expand reach in schools and communities.

Fundraising and Reach Public funding and visibility through media partnerships and cross-sector collaborations suggest appetite for broader impact campaigns. Potential sales: deliver marketing automation, donor engagement tools, and impact reporting dashboards to enhance fundraising and stakeholder communication.