The Key Group Employee Directory
Market ResearchMaryland, United States11-50 Employees
The Key Group, established in 1995, is a global, full-service market research firm. It provides research-driven insights designed to help clients translate findings into tactics that support strategic and financial objectives. The firm's work covers multiple phases of the product life cycle, including segmentation, concept and message testing, brand awareness and loyalty, share analysis, customer satisfaction, and pricing. Based in Luthvle Timon, Maryland, the company serves clients around the world with a team of market research specialists, including strategists, researchers, and project managers. Its approach centers on delivering research that yields practical recommendations and facilitates the implementation of findings. In 2020, The Key Group launched a market research tool targeted at the baby products industry to regularly capture Voice of Customer data.