Insights

Strong Local Readership The Laker and Lutz News boast a highly engaged local audience, with a readership of 75 percent and 78 percent frequently purchasing products and services advertised in their papers, indicating effective local advertising reach.

Targeted Community Reach Their distribution strategy includes delivering 85 percent of the weekly circulation directly to homes in suburban north Tampa communities, providing precise access to a dedicated and geographically concentrated customer base.

Award-Winning Content Recognized for quality journalism by industry groups, the company’s award-winning content enhances reader trust and ad engagement, offering a competitive advantage for local businesses seeking reputable advertising channels.

Digital Presence & Technology With a tech stack including AWS, MySQL, and Google Analytics tools, The Laker/Lutz News leverages digital technologies to optimize content distribution and audience insights, presenting opportunities for targeted digital advertising and analytics services.

Market Leadership & Recognition As the 2021 Top Weekly Newspaper in its circulation division, the company’s strong reputation and market leadership position it as an influential platform for brands targeting North Tampa communities.

Similar companies to The Laker/Lutz News

The Laker/Lutz News Tech Stack

The Laker/Lutz News uses 8 technology products and services including Amazon Web Services, Google Hosted Libraries, MySQL, and more. Explore The Laker/Lutz News's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Google Hosted Libraries
    Content Delivery Network
  • MySQL
    Database
  • Video.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management

The Laker/Lutz News's Email Address Formats

The Laker/Lutz News uses at least 1 format(s):
The Laker/Lutz News Email FormatsExamplePercentage
FLast@lakerlutznews.comJDoe@lakerlutznews.com
50%
FLast@lakerlutznews.comJDoe@lakerlutznews.com
50%

Frequently Asked Questions

Where is The Laker/Lutz News's headquarters located?

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The Laker/Lutz News's main headquarters is located at 3632 Land o Lakes Boulevard Suite 102 Land o' Lakes, Florida 34639 United States. The company has employees across 1 continents, including North America.

What is The Laker/Lutz News's official website and social media links?

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The Laker/Lutz News's official website is lakerlutznews.com and has social profiles on LinkedIn.

What is The Laker/Lutz News's SIC code NAICS code?

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The Laker/Lutz News's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 51111 - Newspaper Publishers.

How many employees does The Laker/Lutz News have currently?

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As of February 2026, The Laker/Lutz News has approximately 3 employees across 1 continents, including North America. Key team members include Managing Partner: H. L.Sales Assistant: K. F.. Explore The Laker/Lutz News's employee directory with LeadIQ.

What industry does The Laker/Lutz News belong to?

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The Laker/Lutz News operates in the Newspaper Publishing industry.

What technology does The Laker/Lutz News use?

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The Laker/Lutz News's tech stack includes Amazon Web ServicesGoogle Hosted LibrariesMySQLVideo.jsjQueryLinkedInPHPGoogle Tag Manager.

What is The Laker/Lutz News's email format?

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The Laker/Lutz News's email format typically follows the pattern of FLast@lakerlutznews.com. Find more The Laker/Lutz News email formats with LeadIQ.

When was The Laker/Lutz News founded?

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The Laker/Lutz News was founded in 1964.

The Laker/Lutz News

Newspaper PublishingFlorida, United States2-10 Employees

The Laker and Lutz News are free, weekly community newspapers delivered every Wednesday to homes and businesses in the suburban north Tampa communities of Lutz, Odessa, Land O’ Lakes, Wesley Chapel, Zephyrhills, Dade City and San Antonio.

We publish 45,233 papers every week, with 85 percent delivered to homes, and the remaining to over 350 business locations and newspaper boxes. We have an enviable readership of 75 percent, making our papers some of the best-read community papers in the country.
Our two-section newspaper, which is the same broad size as a daily newspaper, has exclusive local content. Our editorial team consists of professional journalists who write informative and timely stories about our area’s growth and development, schools, health care, community groups, businesses, and youth and adult sports and recreation.

The quality of our work is recognized every year with numerous awards from prestigious industry groups, including the Florida Press Association and Community Papers of Florida.

The Circulation Verification Council, an independent auditing firm, annually verifies our circulation, and zip code detail of the homes and businesses we deliver to. It also conducts a readership study that identifies our readers’ demographics by age, household income, education and other measurements. This study also reports that 78 percent of our readers frequently purchase products and services from ads in our papers.
The Laker and Lutz News are independently owned by Publisher Diane Kortus, a resident of Land O’ Lakes. The Laker has been published in Pasco County since 1981. In Hillsborough County, The Lutz News has published since 1964.

Section iconCompany Overview

Headquarters
3632 Land o Lakes Boulevard Suite 102 Land o' Lakes, Florida 34639 United States
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
51111 - Newspaper Publishers
Founded
1964
Employees
2-10

Section iconFunding & Financials

  • $1M

    The Laker/Lutz News's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    The Laker/Lutz News's revenue is estimated to be in the range of $1M

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