Niche Market Focus The Leather Guy specializes in unique leather hides and supplies, indicating strong potential to target artisans, boutique leather craftsmen, and niche fashion brands seeking custom or rare materials for their projects.

E-commerce Engagement With an online presence and diverse tech stack including TikTok Pixel and Omnisend, there are substantial opportunities to enhance digital marketing campaigns, retargeting efforts, and personalized communication to increase customer conversions.

Customer Customization The company's willingness to fulfill custom leather requests suggests sales potential through tailored product offerings and premium services aimed at high-end craftspersons and industrial buyers needing specialized leather supplies.

Growing Market Size Operating in the $0-10M revenue range with a lean team indicates capacity for expansion; sales efforts can focus on increasing order volume through strategic outreach to small and medium-sized businesses in the textile and fashion sectors.

Potential Partnerships Given their diverse supply of leather materials and commitment to quality, there are opportunities for strategic collaborations with fashion designers, upholstery companies, or DIY craft communities to broaden sales channels and enhance product visibility.