Conference Growth Leverage the newly refurbished conference facilities to win mid market corporate events by offering end to end event tech and services such as AV equipment hybrid streaming and event management software, with seamless catering from the Love in a Cup cafe to deliver turnkey meetings and incentives.

Digital Experience Take advantage of Wix eCommerce and analytics to optimize direct bookings, cross sell rooms and cafe offerings, and reduce reliance on OTAs through CRM integration personalized marketing and loyalty programs.

Dietary Niche Capitalize on gluten and dairy free cafe offerings by developing dietary specific packages allergy safe catering and potential product lines such as GF DF foods and cooking classes to attract health conscious guests and family groups.

Growth Partnerships Position The Lighthouse as a gateway to Frome and Somerset experiences by partnering with local attractions travel agencies and corporate travel programs to bundle stays with activities tours and conference packages that drive longer stays and higher average daily rate.

Tech Modernization Audit and enhance the tech stack for performance security and scalability by optimizing the booking funnel leveraging the content delivery network for faster load times exploring modern content management approaches and offering managed data analytics services to improve guest insights and marketing ROI.