Market Position The Manahan Group is a mid-sized, award-winning full-service advertising, PR, social and digital marketing agency based in Charleston, West Virginia, serving national, regional and local clients across diverse sectors including healthcare, tourism, financial services, law, transportation, energy and non-profits. This indicates a potential to upsell integrated marketing solutions to existing clients and expand into new industry verticals.

Client Portfolio With a client base ranging from Fortune 500 to small businesses, there is an opportunity to tailor premium, scalable campaigns for larger accounts while offering cost-efficient, high-ROI packages to smaller clients, leveraging case studies to demonstrate impact across sectors.

Digital Footprint Current technology stack shows use of MooTools, SWFObject and Google Analytics, suggesting an opportunity to modernize digital capabilities, enhance data analytics, and propose advanced tracking,SEO/SEM, social media optimization and conversion rate optimization services to boost performance analytics for clients.

Revenue Levers Revenue range of 10M to 25M alongside regional and national reach implies potential for expanding service lines in digital marketing, public relations and social media to capture higher-margin retainers, plus strategic partnerships with larger networks for scaled campaigns.

Growth Opportunities The agency’s regional presence in West Virginia combined with a diverse client mix positions it well to pursue government and nonprofit sector engagements, healthcare marketing innovations, and tourism campaigns to capitalize on market trends toward digital-first messaging and performance-driven marketing.