Digital Service Expansion The McCarthy Group specializes in web portal design, development, and hosting, which presents opportunities to upsell advanced digital marketing solutions and platform integrations for clients seeking comprehensive online presence strategies.

Small-Scale Niche Focus With a relatively small team of 11-50 employees and revenue between 1M and 10M, the company may be more agile and open to tailored service packages, making personalized marketing and technology services attractive to their growth plans.

Technology-Driven Approach Employing modern tech stack components like RequireJS, jQuery, PHP, and Bootstrap indicates their focus on cutting-edge web solutions, creating openings for partners offering innovative tools, API integrations, or SaaS products that enhance their service offerings.

Industry Positioning Operating within the advertising services sector with a strong emphasis on print procurement and production management suggests potential sales opportunities in print automation, sustainable print solutions, and digital-to-print workflow integrations to expand their creative solutions.

Financial Growth Potential Although specific funding data isn't available, the company's revenue range indicates room for growth and increased investment in marketing and technology upgrades, ideal for proposing scalable solutions such as analytics, CRM systems, or marketing automation to support their expansion.