Local awards leverage Highlight The Mercury’s recent Pennsylvania journalism awards to position as a trusted, award-winning local news partner for potential advertisers and community sponsors.
Regional reach Target nearby businesses in Pottstown and Montgomery County with tailored digital and print ad packages, emphasizing local readership and community engagement channels.
Digital advertising The tech stack includes The Trade Desk, PubMatic, TrackJS, Auth0 Lock, FingerprintJS, and MobX, signaling robust programmatic and analytics capabilities to optimize ad performance for advertisers.
Studio opportunities Leverage freelance writer/editorial talent like Evan Brandt for sponsored content, custom reports, grant writing, and community features that align with local business storytelling needs.
Strategic partnerships Explore collaborations with local institutions and health providers connected to Tower Health history and Street Medicine programs to create sponsored content, health awareness campaigns, and community outreach initiatives.