Strategic Partnerships Explore partnership opportunities with local utilities and public institutions leveraging The Merrill Hotel’s EV charging collaboration as a springboard for co-branded marketing, loyalty programs, and event sponsorships to attract regional business travelers tasked with sustainability goals.

Event & Venue Upsell Position the hotel as a premier riverfront venue for corporate meetings, conferences, and private events by highlighting its IACC certification and flexible 12,700 square feet of space to drive corporate group business, hybrid events, and executive retreats.

Premium Guest Experience Leverage its 4 Diamond boutique positioning and artful cuisine to pitch premium packages, anniversary stays, and experiential incentives aimed at higher ADR segments and incentive travel programs in the Quad Cities region.

Recognition & Trust Use notable awards and national rankings as proof points to approach target clients and management companies seeking high-quality hospitality partners for long-term RFPs and preferred vendor lists.

Growth Signals Highlight scalable technology stack and digital marketing footprint to offer managed hospitality tech services, performance marketing partnerships, and cross-promotion with allied brands to attract more corporate, group, and leisure business.