Insights

Audience scope Small but influential online media brand focused on minimalist living, offering opportunities to partner for sponsored content, affiliate programs, and targeted ads that align with values of simplicity and intentional living.

Monetization leverage Proven revenue range of 10-25M suggests established monetization channels; potential for upsell through premium memberships, digital courses, or exclusive podcast sponsorships and merchandise collaborations.

Tech stack fit Current stack includes WordPress, Shopify, and AWS with Stripe and Mailchimp, indicating readiness for marketing automation, e-commerce partnerships, and scalable content distribution to support joint campaigns.

Growth signals Recent product and content launches (Love People initiative; podcast expansion) signal openness to campaigns around lifestyle quality, community engagement, and values-driven marketing.

Key audience Engaged, values-aligned audience seeking meaningful, free lives; opportunity for brands in wellness, productivity, sustainable living, and experiential products to connect via content, events, or co-branded experiences.

Similar companies to The Minimalists

The Minimalists Tech Stack

The Minimalists uses 8 technology products and services including Reddit Ads, Amazon Web Services, WordPress, and more. Explore The Minimalists's tech stack below.

The Minimalists's Email Address Formats

The Minimalists uses at least 2 email formats:
The Minimalists Email FormatsExamplePercentage
First@theminimalists.comJohn@theminimalists.com
83%
Last@theminimalists.comDoe@theminimalists.com
17%

Frequently Asked Questions

What is The Minimalists's official website and social media links?

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The Minimalists's official website is theminimalists.com and has social profiles on LinkedIn.

How much revenue does The Minimalists generate?

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As of July 2026, The Minimalists's annual revenue is estimated to be $10M - $25M.

What is The Minimalists's SIC code and NAICS code?

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The Minimalists's SIC code is 8322 - Individual and Family Social Services and NAICS code is 624110 - Child and Youth Services.

How many employees does The Minimalists have currently?

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As of July 2026, The Minimalists has approximately 6 employees across 2 continents, including North America and Europe. Key team members include Chief Of Staff: S. M., : R. N. and : T. M. Explore The Minimalists's employee directory with LeadIQ.

What industry does The Minimalists belong to?

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The Minimalists operates in the Online Media industry.

What technology does The Minimalists use?

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The Minimalists's tech stack includes Reddit Ads, Amazon Web Services, WordPress, Shopify, Google Workspace, Mailchimp, JSON-LD and Stripe.

What is The Minimalists's email format?

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The Minimalists's email format typically follows the pattern of First@theminimalists.com. Find more The Minimalists email formats with LeadIQ.

When was The Minimalists founded?

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The Minimalists was founded in 2010.
The Minimalists logo

The Minimalists

Online MediaOhio, United States2-10 Employees

The Minimalists is a small media operation based in Dayton, Ohio, producing online audio and video content about minimalism and living a more meaningful life. Led by Joshua Millburn and Ryan Nicodemus, they publish essays that explore how simplifying possessions and commitments can contribute to greater purpose. The organization aims to help people become minimalists and experience the freedom that comes from living with less.

Its audience comprises individuals seeking practical guidance and inspiration for reducing clutter and clarifying their priorities. In the online media landscape, it serves as a source of guidance and reflection on minimalist principles and their personal implications. In March 2021, it announced a project titled Love People, Use Things; in December 2020, it released three podcast episodes to celebrate ten years of living with less.

Section iconCompany Overview

SIC Code
8322 - Individual and Family Social Services
NAICS Code
624110 - Child and Youth Services
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    The Minimalists's revenue is estimated to be in the range of $10M - $25M

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