Local Audience The Mining Journal is the largest daily newspaper in Michigan's Upper Peninsula, delivering a highly local readership that includes mining, construction, government, and regional services. This makes it an attractive channel for targeted regional advertising, sponsorships, and sponsored content.

Digital Capabilities Their tech stack features cloud hosting and CDN infrastructure (Amazon EC2/S3, Akamai), tag management (Google Tag Manager), and performance optimization (Priority Hints). This supports scalable digital campaigns with measurement, retargeting, and efficient delivery for advertisers.

Recruitment Solutions The 2017 launch of jobs.miningjournal.net, powered by RealMatch, signals a focused opportunity to sell recruitment ads, sponsored listings, and employer branding to mining and engineering employers seeking local talent.

Community Partnerships Awards and leadership updates reflect active community engagement, suggesting opportunities for co-branded local content, government procurement advertising, and event sponsorships with regional organizations and associations.

Market Position As the UP’s largest daily, The Mining Journal can differentiate with bundled print/digital packages and cross-promotions for mining suppliers, service providers, and recruiters, competing in a mid-market segment against peers like The Northern Miner and International Mining.