Local market focus Target advertisers seeking local reach in Newport, RI, leveraging the publication’s regional audience and heritage to pitch community-centered campaigns and sponsored content.

SMB scale fit With 11-50 employees and revenue in the 1-10M range, position cost-effective advertising packages and bundled digital print options to small to midsize local businesses.

Digital expansion Highlight opportunities to upsell digital offerings (web banners, sponsored posts, newsletter ads) to diversify revenue beyond print and grow online presence.

Competitive landscape Benchmark against Rhode Island Monthly and Boston Magazine to craft differentiated value propositions, such as hyperlocal content, community guides, and event coverage.

Growth signals Emphasize scalable advertising solutions and recurring revenue potential to attract agencies and local brands seeking steady exposure in a focused market.