Marina Upsell Leverage the on-site marina and harbor views to cross-sell premium dining, wedding and event packages with waterfront experiences that appeal to high-spend guests and local corporate clients.

Event & Meetings Position the hotel as a go-to venue for meetings, conferences and weddings by highlighting diverse, well-lit spaces with harbor views, offering bundled services including catering, AV and venue management to boost per-event spend.

Local Experience Emphasize location in downtown Newport and proximity to cobblestone streets, Bowen’s Wharf and Perotti Park to target tourism-focused itineraries, excursion partners and experiential travel packages.

Digital & Ads Utilize existing tech stack and digital ad channels (AdRoll, Google Ads, OpenX) to retarget past guests and lookalike audiences with promotions for marina slips, dining, and seasonal packages.

Growth & Partnerships Explore partnerships with yacht clubs, local event organizers and corporate travel programs to expand distribution, align incentives for group bookings, and increase annual occupancy through bundled offerings.