Local Audience Focus Target ad campaigns and sponsorships tailored to Roseburg and surrounding Umpqua Valley communities, leveraging The News Review’s local reach and its related publications (Phone Source, Umpqua Shopper, Real Estate Guide) to maximize neighborhood-level engagement.

Digital Monetization Propose expanded programmatic advertising and enhanced digital packages (Google AdSense, Amazon Advertising, Taboola, The Trade Desk) alongside display and video inventory to augment the current revenue tier, supported by AWS-backed hosting and analytics.

SMB Advertising Capitalize on a mid-market client base by offering affordable multi-channel bundles for local businesses, including print inserts, real estate listings, and targeted digital ads, aligned with modest revenue scale and 51–200 employees.

Analytics & CRM Leverage Segment and Microsoft 365 data to create audience insights and cross-channel attribution, enabling precise ROI reporting for advertisers and potential cross-sell into new segments.

Strategic Partnerships Position the publisher as a community media partner for local events and real estate marketing, pursuing partnerships with real estate agencies, local retailers, and classifieds to expand ad inventory and sponsorship opportunities.