Insights

Strong Customer Trust With over 32,000 five-star reviews on Trustpilot, The Nursery Store demonstrates a high level of customer satisfaction and loyalty, indicating a reliable brand that can be further expanded through targeted marketing and personalized offers.

Expanding Product Line Stocking a broad selection of nursery products from renowned brands like Puggle, Joie, and Mamas and Papas, the company offers numerous cross-selling opportunities to introduce complementary products and increase average order value.

Digital Presence & Tech Stack Utilizing tools such as Google Analytics, Freshdesk, and various e-commerce integrations, The Nursery Store is well-positioned to leverage data-driven marketing and enhance customer engagement strategies to boost online sales.

Family-Owned Stability Being a family-operated company since 1987 provides a strong foundation of reliability and community trust, which can be emphasized in branding efforts to attract new customers seeking reputable and established providers.

Market Positioning Competing in the $1 million to $10 million revenue range with similar companies like Kiddies Kingdom, there is potential to differentiate through unique product offerings, exclusive deals, or improved customer service to capture greater market share.

The Nursery Store Tech Stack

The Nursery Store uses 8 technology products and services including Webgains, Freshworks Freshdesk, dc.js, and more. Explore The Nursery Store's tech stack below.

Webgains

Affiliate Advertising Networks

Freshworks Freshdesk

Help Desk Software

dc.js

Javascript Graphics

Royal Mail

Logistics

PayPal

Payment Processing

X-XSS-Protection

Security

HSTS

Security

Google Analytics

Web Analytics

The Nursery Store Email Formats	Example	Percentage
FLast@online4baby.com	JDoe@online4baby.com	97%
FirstLast@online4baby.com	JohnDoe@online4baby.com	3%
First.Last@thenurserystore.com	John.Doe@thenurserystore.com	100%

The Nursery Store Email Formats

Example

Percentage

FLast@online4baby.com

JDoe@online4baby.com

97%

FirstLast@online4baby.com

JohnDoe@online4baby.com

First.Last@thenurserystore.com

John.Doe@thenurserystore.com

100%

Frequently Asked Questions

Where is The Nursery Store's headquarters located?

The Nursery Store's main headquarters is located at Manchester, England ol9 8eh United Kingdom. The company has employees across 2 continents, including EuropeAsia.

What is The Nursery Store's official website and social media links?

The Nursery Store's official website is thenurserystore.com and has social profiles on LinkedIn.

What is The Nursery Store's SIC code NAICS code?

The Nursery Store's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does The Nursery Store have currently?

As of February 2026, The Nursery Store has approximately 36 employees across 2 continents, including EuropeAsia. Key team members include Chief Technology Officer: L. C.Chief Marketing Officer: R. T.Chief Operating Officer: C. S.. Explore The Nursery Store's employee directory with LeadIQ.

What industry does The Nursery Store belong to?

The Nursery Store operates in the Retail industry.

What technology does The Nursery Store use?

The Nursery Store's tech stack includes WebgainsFreshworks Freshdeskdc.jsRoyal MailPayPalX-XSS-ProtectionHSTSGoogle Analytics.

What is The Nursery Store's email format?

The Nursery Store's email format typically follows the pattern of FLast@online4baby.com. Find more The Nursery Store email formats with LeadIQ.

When was The Nursery Store founded?

The Nursery Store was founded in 1987.

The Nursery Store

Q: What is The Nursery Store's official website and social media links?

The Nursery Store's official website is thenurserystore.com. The Nursery Store has social profiles on LinkedIn.

Q: How many employees does The Nursery Store have currently?

The Nursery Store has approximately 36 employees.

Q: What technology does The Nursery Store use?

The Nursery Store's tech stack includes JSON-LD, Amazon CloudFront, X-XSS-Protection, X-Content-Type-Options, Tailwind CSS.

RetailEngland, United Kingdom11-50 Employees

Welcome to The Nursery Store; the new name for Online4Baby.  

We've been a family-owned business since 1987, and we’re privileged to have helped thousands of families through life’s early adventures during that time.  

With over 32,000 5-star Trustpilot reviews, we’re the go-to for baby essentials for many families, stocking a huge selection of nursery products from market-leading brands like Puggle, Joie, Ickle Bubba and Mamas and Papas.

Insights

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