Membership Engagement The Obesity Society serves a diverse base of more than 2,500 members including researchers, clinicians and policymakers, supported by weekly eNews and active grant programs. This landscape is ripe for a modern membership platform, targeted communications, and sponsorship opportunities that boost retention and cross-sell services such as journals and events.

Event Sponsorship ObesityWeek is the flagship conference attracting multidisciplinary attendees; they already leverage event tech and sponsorships. There is strong potential to expand sponsorship tiers, exhibitor packages, speaker management, and hybrid/virtual event solutions with analytics on sponsor impact.

Publications & Ads The Society publishes two journals and runs an open-access platform, offering a channel for advertising and sponsorships; cross-promotion with eNews and conferences can extend reach. Sales opportunities include sponsored content, targeted advertising, and content partnerships with researchers and industry stakeholders.

Strategic Alliances Recent alliances with nutrition and obesity organizations indicate openness to joint initiatives; there is potential to offer co-branded education, policy materials, and grant/funding programs across societies, plus cross-promotional sponsorships.

Data & Analytics The tech stack includes Mailchimp, Google Analytics and event management tools, underscoring a data-driven approach to member and audience engagement. Opportunities include analytics dashboards, CRM marketing automation, privacy-compliant campaign management, and attribution modeling to optimize journals, newsletters, and events.