Leadership Change The Opus Group recently appointed Kim Kopetz as the President & CEO. This change in leadership presents an opportunity for a fresh approach and potentially new partnerships in the advertising services industry.

Strategic Acquisition With the acquisition of Verve Marketing LTD, The Opus Group has expanded its capabilities in creating experiential marketing solutions. This strategic move could open doors for collaborative projects with clients looking for innovative branding experiences.

Technology Integration The tech stack utilized by The Opus Group includes tools like Bizzabo, Freshdesk, and Zoom, indicating a commitment to leveraging technology for delivering cutting-edge advertising services. This emphasis on technology could resonate with tech-savvy clients seeking modern marketing solutions.

Focus on Sustainability By hiring an ESG Director, Robert Bartolucci, The Opus Group has demonstrated a focus on environmental, social, and governance aspects. This sustainability emphasis could appeal to clients looking for partners who prioritize responsible business practices in their marketing strategies.

Global Expansion Through partnerships with companies like Explori Media Ltd and the acquisition of Verve Marketing LTD, The Opus Group is strengthening its global presence. This expanded reach presents an opportunity to access new markets and engage with diverse clientele worldwide.