The Original MakeUp Eraser Email Format

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

The Original MakeUp Eraser is a San Ramon, California-based personal care product manufacturer that produces a reusable makeup removal tool. The device uses only water to lift makeup, including waterproof mascara, eyeliner, foundation, and lipstick, and is designed for repeated use and machine washing. By replacing disposable makeup wipes, it aims to reduce daily waste and is described as lasting three to five years, with one unit equivalent to about 3600 traditional wipes.

The product targets wearers seeking a sustainable, chemical-free option that is gentle on sensitive skin and suitable for use on the face and lips. In the broader personal care landscape, the company notes that disposable wipes are used about 1.3 billion times daily and can take up to 100 years to decompose, positioning water-based removal as a way to reduce that environmental impact.

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